ET - EmailTrends newsletter 03/21
Last Saturday I sent the latest newsletter:
Bcc is often seen as an easy-to-use broadcast email delivery system.
It should be considered a high risk, dangerous communication tool.
We’ve made a short analysis of the pros and cons of using Bcc.
At the end, the conclusions with a few suggestions:
1) Set the Limits - 2) Go Professional.
RealSender shares a list of 300 @spam-box.com addresses for testing
(the messages will reach a “black-hole” mailserver):
RealSender “copymail” app lets you send one-to-one (NO Bcc) mass mailings,
up to a few thousands of recipients, directly from your email client:
The argument arose from two episodes that occurred in the first half of March:
- a partner asking detailed information about Bcc delivery on behalf of his client,
he complained that:
- statistics reported fewer messages than they thought they had sent
- the limit of 100 recipients per single message was low, the customer had to send more
- a supplier sending a notice about the new office location to all its customers
- in Cc (instead of Bcc) to all customers, myself included
- one customer (fortunately only one) replied to all
- the supplier sent a new apology message to everyone (this time in Bcc)
Read more to know how to deal with these situations: